|Module Title||VISITOR MANAGEMENT|
|Co-ordinator||Mr Ian Keirle|
Aims of the module
This module investigates the mechanisms available to the Countryside Manager to control the distribution and behaviour of visitors. As a central theme the marketing process in relation to recreation management is assessed and evaluated. The design and function of infrastructure is reviewed through site assessment and welcome audits. The management and promotion of the PROW network and the use of the media conclude the module.
On completion of the module, students will be able to:
i) understand the marketing process in relation to recreation management
ii) carry out a recreation audit of a site
iii) plan the use of the countryside for recreation
iv) survey a recreation site for usage and site issues
v) use the media as a recreational management tool
Syllabus / Curriculum design
The module views the management of visitors from a marketing perspective, concentrating on the development of the countryside
"product" to satisfy the needs of the visitor. Topics such as footpath management, customer care, disabled access, gate design and country-side furniture are covered. The module concludes by evaluating how the media can be used to aid management.
Curry N. (1994) Countryside recreation, access and land use planning.
Glyptis S. (1991) Countryside recreation.
Hammitt W E. (1987) Wildlife recreation, ecology and management.
Harrison C. Countryside recreation in a changing society.