|Module Title||THEATRE ADMINISTRATION AND MARKETING|
|Co-ordinator||Mr Nick Strong|
|Semester||Semester 1 (Taught over 2 semesters)|
|Course delivery||Lecture||10 Hours 10 x 1 hour|
|Seminars / Tutorials||6 Hours 6 x 1 hour|
|Project||Rehearsals/preparation for practical project|
|Assessment||Assignment||Marketing strategy and planning - 30%, Creative and design process - 20%, Realisation - 20%, Management and administration - 20%, Presentation - 10%||100%|
Typically, upon completion of the module students will be able:
- To conceive, devise and implement a strategic marketing plan in relation to the marketing and administration of a public performance.
- To communicate effectively and appropriately their responses and solutions to the key questions/challenges raised by their production assignment.
- To apply the relevant and most appropriate skills required to organise and manage all areas of the theatre administration and marketing process.
- To understand and appraise a range of administrative and organisational structures and systems within UK theatre.
An examination and analysis of the structure and organisation of a range of different theatre companies and venues emphasising the differences of scale, marketing policy, artistic policy, funding, and programming. An Administrative and Marketing assignment in the practical semester examining and analysing the creative, administrative and marketing challenges presented by the organisation and promotion of public performance.