Module Identifier MBM8010  
Academic Year 2001/2002  
Co-ordinator Professor Robert Morgan  
Semester Semester 2  
Other staff Mr Richard Jackson  
Course delivery Lecture   20 Hours 2 hours per week  
Assessment Course work   Group project   30%  
  Exam   2 Hours   70%  


Brief description and objectives: This course attempts to synthesise the conceptual, theoretical and practical aspects of strategic management. Often considered as a 'capstone' course on MBA and other management masters programmes, this module deals with: the industry, market and competitive forces affecting the firm, the resources and capabilities within the firm necessary to achieve and sustain advantage; the context, content and processes that underlie effective strategic management; and the implementation and organisational change issues underlying competitive market evolution.

Contemporary themes that will be introduced within the module include: globalisation; the relevance of 'time' in intra-organizational terms; technological advances; new competitive entrants into and exits from markets; changing market structures/boundaries; emerging modes of distribution of customer delivery; and, evolving customer needs.

The teaching methodology shall employ the traditional lecture format as the primary delivery vehicle but, within class, debate will be encouraged. Delivery will extend to incorporate discussion of case vignettes, video-clippings and case analyses.

Learning outcomes

Candidates will be able to:

Reading Lists

Johnson, G and Scholes, K. (2001) Exploring corporate Strategy: Text and Cases. 6th edition. FT/Prentice Hall. Principal text and recommended purchase.
Bowman, C. (1998) Strategy in Practice. FT/Prentice Hall
Bowman, C and Faulkner, D. (1997) Competitive and Corporate Strategy. Irwin, London (out of print but library has a small number of copies) ISBN 0-2562-1423-9
Lynch, R. (2000) Corporate Strategy. Prentice Hall/Financial Times, London ISBN 0-273-64303-7
Mintzberg, H, Quinn, J B and Ghoshall, S. (1999) The Strategy Process. Revised European Edition, Prentice-Hall, Hemel Hempstead ISBN 0-13-675984 X
De Wit, R and Meyer, R. (1998) Strategy: Process, Content, Context. 2nd. International Thomson Business Press, London ISBN 1-86152-139-1