Module Identifier MM12510  
Academic Year 2001/2002  
Co-ordinator Dr Jacqueline Chimhanzi  
Semester Semester 1  
Course delivery Lecture   16 Hours  
  Seminar   4 per student  
Assessment Course work   1 piece   20%  
  Exam   2 Hours   80%  


This module is the first in a series that deals withthe theoretical and methodological core of marketing, with the implications of marketing for management and business organisation in a chnaging environment.
The aim is for students to become confident, motivated and capable of developing their personal understanding and skills in the theory and practice of Marketing.

Learning outcomes

On successful completion of this module students will:

Reading Lists

P Kotler, G Armstrong, J Saunders and V Wong. (1999) Principles of Marketing. 2nd Europe edition, Prentice-Hall