Module Identifier MM12610  
Module Title MARKETING SKILLS TUTORIAL  
Academic Year 2001/2002  
Co-ordinator Mr Tony McGuinness  
Semester Semester 2  
Co-Requisite Registration on the Marketing Major degree scheme  
Course delivery Seminars / Tutorials   10 Hours  
Assessment Semester Assessment   Coursework 4 x 25%   100%  

Aims

Learning outcomes


On successful completion of this module students will be able to:

Content


Week:
1. Learning styles.
2. Searching for information.
3. Using information: selecting; summarising; writing styles.
4. Responding to information: making team recommendations and decisions.
5. Making effective presentations.
6. Case study presentation I
7. Case study presentation II
Easter vacation
8. )
9. )   Career and personal development planning. Marketing yourself.
10.)

Reading Lists

Books
Reading for each topic will be distributed during the module.