Module Identifier MM30710  
Academic Year 2001/2002  
Co-ordinator Dr Jacqueline Chimhanzi  
Semester Semester 1  
Pre-Requisite EC10120 or, EC10510 , MM12510  
Mutually Exclusive IL32610  
Course delivery Lecture   16 Hours  
  Seminar   4 per student  
Assessment Course work   1 piece   20%  
  Exam   2 Hours   80%  


This module deals with the role of market analysis and marketing processes in the strategic and operational management of organisations. It treats the subject of Marketing as the distinctive values and behaviours whose purpose is to develop the links between customers and key processes that are important to the organisation's success.

Learning outcomes

Successful completion of this module will enable students to:

Reading Lists

Hooley, G, J Saunders and N Piercy. (1998) Marketing Strategy and Competitive Positioning. 2nd. Prentice-Hall