|| MM31010 |
|| INTERNATIONAL MARKETING |
|| 2001/2002 |
|| Ms Evangelia Katsikea |
|| Semester 2 |
|| MM30710 |
| Course delivery
|| Lecture || 15 Hours |
|| Seminars / Tutorials || 5 Hours |
|| Course work || || 30% |
|| Exam || 2 Hours || 70% |
This module explores the modern day context within which international marketing strategies operate and relates these to a firm's decision about whether to enter the international market.
To provide important ideas as to the evolutionary nature of trade and the inevitability of some organisations entering into international marketing operations.
To give individuals an insight into market factors which influence and encourage organisations to trade outside domestic markets.
To introduce principles and concepts underpinning international marketing strategies and to provide appropriate background on engaging in business on a global scale.