Module Identifier MM34910  
Academic Year 2001/2002  
Co-ordinator Professor Robert Morgan  
Semester Semester 1  
Other staff Mr Martyn Jones  
Pre-Requisite EC10120 or EC10510  
Course delivery Lecture   22 Hours  
Assessment Course work     30%  
  Exam   2 Hours   70%  


This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy. It also aims, by using case studies (prepared by students in small groups) as an integral part of the module's design, to develop students' teamwork, communication and presentational skills.

Learning outcomes

After completing this module you will:

Final year students only