|Module Title||SALES MANAGEMENT|
|Co-ordinator||Ms Evangelia Katsikea|
|Course delivery||Lecture||18 Hours|
|Assessment||Course work||Case Analysis||40%|
Provide students with an understanding of a broad range of sales management activities (recruitment, selection, training, deployment, evaluation, reward and control).
Improve, via extensive use of case studies delivered during the lectures, students' ability to appreciate and critically evaluate a variety of theoretical and practical issues relating to the key tasks undertaken and key issues faced by sales managers.
It is also expected that students will be more able to evaluate, in an informed manner, the everyday issues, problems, etc. that sales managers routinely face in these key areas.