|| MMM3010 |
|| E-COMMERCE WEB-SITE DESIGN FOR E-BUSINESS MANAGERS |
|| 2001/2002 |
|| Dr Colin Clark |
|| Semester 1 |
| Course delivery
|| Lecture || 24 Hours All the lectures in this module are, in effect, 'practicals' |
|| Oral examination || 20 minute business briefing An oral presentation (in the form of a 10 minute business briefing) where students outline and justify the various strategies they have adopted viz. the e-commerce web site they have constructed (20%). || 20% |
|| Course work || One piece of assessed work compromising a prototype of an e-commerce web-site, constructed and designed by each student, displaying the range of typical e-business web-pages and components. || 70% |
|| Course work || written log detailing the time predicted and spent by each group member in designing/creating each element of the web site || 10% |
The aim of this module is to provide students with a practical, 'hands-on' guide to designing and constructing an e-Business web-sit. By doing this students will enhance their understanding of the practical tools and techniques that enable businesses to sell their goods and services over the world wide web.
Over the course of this module students will receive tuition in the following areas:
The pre-requisites for building and launching an e-commercie web-site (eg minimum computing requirements, web hosts, web-page software, setting up a merchant account etc).
The basic of web-page design and construction (eg web-pages, tables, lists, using hyperlinks, toolbars, graphics, animation, page-layout, colour choice etc).
The design and construction of web-sites for different e-commerce channels.
The elements of the typical e-commerce web-site (eg banner ads, order forms, customer feedback forms, auto-responders, on-line product catalogue/lists etc.)
No prior familiarity with web-page/site design and construction is required for this module.
On completion of this module, students should be able to:
Construct an e-commerce web-site (using web authoring packages such as MS Frontpage 2000)
Understand how the construction of e-commerce web-site can exert a decisive influence on the success of e-commerce business.
Successfully communicate and manage e-commerce web-site construction issues to other members of a business/organisaton (eg computing staff, senior managers)
Brian Austin. (2000)
Web Page Design in Easy Steps. Computer Step Publications
Stephen Copestake. (2000)
Paint Shop Pro in Easy Steps. Computer Step Publications
Jennifer Niederst. (1999)
Web Design in a Nutshell. Beijing: O'Reilly
Jim Buyens. (1999)
Running Microsoft FrontPage 2000. Washington: Microsoft Press
C Clark. (1999)
Effective Business Briefings. London: Kogan-Page