Module Identifier MMM9010  
Academic Year 2001/2002  
Co-ordinator Mr Ian Thomas  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Course delivery Lecture   14 Hours 7 x 2 hours  
  Seminars / Tutorials   8 Hours 4 x 2 hours  
Assessment Exam   2 Hours Case study based   60%  
  Exam   1 Hours Class test   40%  


The aim is to introduce students to, and develop their understanding of the context of strategy and implications for other (functional) areas in business; strategy at various levels in business; international strategy; organisation culture and change. To give students a working understanding of the practical models which can unlock many of sub-areas of strategy. To build integrative awareness and skills which contribute to the improved effectiveness of students in their later careers. To familiarise students with the use of case study material as a form of learning and assessment, and to improve students' presentation and topic-discussion skills.

Learning outcomes

On completion of the module, students should be able to:

1) Define, describe, discuss and relate to the general business context:
a) Corporate level strategy
b) Competitive (strategic business unit) level strategy
c) International strategy
d) Organisational culture

2) Identify and explain how strategies are derived

3) Compare and contrast traditional versus modern (resource-based theoretic) views of SBU strategy

4) Explain and utilise practical models to handle a variety of strategic management problems

Reading Lists

Johnson and Scholes. Exploring Corporate Strategy.
Bowman and Faulkner. Competitive Corporate Strategy.
Mintzberg, Quinn and Ghoshal. The Strategy Process.
De Wit and Meyer. Strategy: Process, Content, Context.