Module Identifier RD16810  
Academic Year 2001/2002  
Co-ordinator Mr Raymond Youell  
Semester Semester 2  
Course delivery Tutorial   12 Hours 6 x 2 hour tutorials  
  Practicals / Field Days   60 Hours 4 days field course  
Assessment Assignment   4 x Assessments (fieldwork reports) Outcomes assessed: 1, 2, 3   100%  

Module description

This student-centred module involves a 4 day field course where selected rural tourism enterprises are critically examined. Field reports on 4 selected rural tourism enterprises are prepared. Students will identify their information requirements through a combination of documentary and interview material.   

The module integrates the core subjects of the first year programme and enables students to study the rural tourism industry at first hand.


Outcome 1
Investigate the development of rural tourism enterprises
Performance criteria:

Outcome 2
Identify the constraints and opportunities for rural tourism providers
Performance criteria:

Outcome 3
Identify the economic, social and environmental impacts of rural tourism   
Performance criteria:

Reading Lists

Cooper C et al. Tourism: principles and practice. Pitman
Holloway, C. The business of tourism. 5th. Longman
Sharpley, R. Rural tourism.
Seaton, A V and Bennett, M M. The marketing of tourism products: concepts, issues and cases.
Youell, R. (1998) Tourism: an introduction. Addison Wesley, Longman