|Module Title||VISITOR MANAGEMENT|
|Co-ordinator||Mr Ian Keirle|
|Assessment||Assignment||Outcomes Assessed: 1, 2, 3. Recreational site assignment||75%|
|Exam||1.5 Hours Outcomes Assessed: 4.||25%|
Understand the marketing process in relation to recreation management.
a. An understanding of the marketing mix is demonstrated
b. An understanding of target audiences and market segmentation is demonstrated.
c. An understanding of sites as products is demonstrated.
Marketing mix: Product, price, promotion, distribution
Target audience: Market segmentation, target audiences
Product: Views, intrinsic appeal, activities, conservation interest, safety.
Plan the use of a site for countryside recreation.
a. The ability to plan for recreation is demonstrated.
b. The provision of infrastructure on a given site is planned in relation to visitor and site needs.
c. An understanding of how to improve access at recreation sites is demonstrated.
Recreational planning: Aims and objectives, visitor needs, site needs.
Infrastructure and access: Signposts, paths and their management, gates, stiles, furniture fences, car parks, disabled access, information and interpretation.
Demonstrate a working knowledge of the methods available to site managers to survey recreational sites and their usage.
a. A method of assessing the condition of a recreation site is demonstrated.
b. An appreciation is shown of the direct methods available to survey site usage.
c. An appreciation is shown of the indirect methods available to survey site usage.
Site condition: infrastructure or welcome audit.
Direct Methods: Questionnaires, observation, counts.
Indirect Methods: Stile counters, road traffic counters, pressure pads.
Demonstrate an understanding of the importance and use of the media in the management of recreation.
a. An understanding is shown of the value of using the media.
b. Press release and radio interview convey the information required in an appropriate tone and style, for the appropriate audience.
Value of media: publicity, information, profile.
Press Release: Style, structure, content, press list, target audience.