Module Identifier RS22110  
Academic Year 2001/2002  
Co-ordinator Mr Ian Keirle  
Semester Semester 2  
Pre-Requisite RS12110  
Assessment Assignment     50%  
  Exam   2 Hours   50%  

Learning outcomes

On completion of the module, students will be able to:

i) understand the marketing process in relation to recreation management

ii) carry out a recreation audit of a site

iii) plan the use of the countryside for recreation

iv) survey a recreation site for usage and site issues

v) use the media as a recreational management tool

Syllabus / Curriculum design

The module views the management of visitors from a marketing perspective, concentrating on the development of the countryside
"product" to satisfy the needs of the visitor. Topics such as footpath management, customer care, disabled access, gate design and country-side furniture are covered. The module concludes by evaluating how the media can be used to aid management.

Aims of the module

This module investigates the mechanisms available to the Countryside Manager to control the distribution and behaviour of visitors. As a central theme the marketing process in relation to recreation management is assessed and evaluated. The design and function of infrastructure is reviewed through site assessment and welcome audits. The management and promotion of the PROW network and the use of the media conclude the module.

Reading Lists

Harrison C. Countryside recreation in a changing society.
Curry N. (1994) Countryside recreation, access and land use planning.
Glyptis S. (1991) Countryside recreation.
Hammitt W E. (1987) Wildlife recreation, ecology and management.