|Module Title||AGRIFOOD MARKETING PLANNING|
|Co-ordinator||Professor Michael Haines|
|Semester||Intended for use in future years|
|Next year offered||N/A|
|Next semester offered||N/A|
|Assessment||Case study||To be presented by week 11.||50%|
i) how to structure a strategic marketing plan;
ii) the importance of considering buyer behaviour and competitive behaviour when elaborating marketing strategies.
1. Planning process.
2. Market analysis.
3. Analysis of strengths/weaknesses, opportunities/threats as they affect the business.
4. Strategic planning.