AC32310 - CASE STUDIES IN ACCOUNTING AND BUSINESS

Module Identifier

AC32310

Module Title

CASE STUDIES IN ACCOUNTING AND BUSINESS

Academic Year

2003/2004

Co-ordinator

Professor Kevin M P Holland

Semester

Semester 2

Other staff

Professor Owain M Ap Gwilym, Ms Megan R Williams

Pre-Requisite

AC30320 , AC30420 , AC30820

Co-Requisite

AC30520 , AC30920

Course delivery

Lecture

6 Hours

Seminars / Tutorials

12 Hours

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Assessment	Report on Case Study 1	40%
Semester Assessment	Presentation on Case Study 1	10%
Semester Assessment	Presentation on Case Study 2	10%
Semester Assessment	Report on Case Study 2	40%

Learning outcomes

Having completed this module, students will be able to:

interpret case material; describe and explain the problems / issues and their import
identify, explain and inter-relate relevant significant issues, themes, etc. in case material
identify and prioritise gaps in or questions raised by the case material
select and perform appropriate analysis, research, wider reading, etc.
integrate ideas and heads of business
identify, explain and evaluate options
formulate appropriate conclusions; select and justify appropriate action
produce a formal report which is well based and well structured (and which demonstrates the above)
give a formal presentation which is well-strucured and compelling (and which demonstrates the above)

Brief description

This is an integrative module, bringing together the application of learning from other modules, the introduction of new material upon high-level business analysis, and the development and application of report writing and presentation skills. This all in the context of addressing "real life" business situations. The module is intended to be highly developmental and fun.

Objectives

The objectives of this module are for students to:

bring to bear their learning so far
gain a solid grounding in high-level (including strategic) business analysis
develop and practice report writing and presentation skills
address business situations / problems in an integrated, holistic and useful manner

The following personal transferrable skills will be developed and practiced:

analysis and research
knowledge application and creativity
integration
decision making
communication

Outline syllabus

introduction
case study methodology and techniques
functional versus process orientation of business
research and analysis
strategy - context, competitive level, corporate level
culture and change
report writing
presentations

Reading Lists

Books
Easton, G. (1992) Learning from Case Studies 2nd. Prentice Hall
Bowman, C. and Faulkner, D. (1997) Competitive and Corporate Strategy Irwin
Johnson, G. and Scholes, K. Exploring Corporate Strategy 4th or 5th. Prentice Hall

Notes

This module is at CQFW Level 6