Module Identifier AR21810  
Academic Year 2003/2004  
Co-ordinator Ms Moira M Vincentelli  
Semester Semester 1  

Brief description

Module Identifier: AR21810


Academic Year: 2002/3

Co-ordinator: Chris Webster

Other Staff: Paul Croft, Robert Meyrick, John Harvey, Andrew Baldwin, Robert Greetham, visiting lecturer

Semester:   1

Course Delivery: Lectures/Seminars: 9 hrs
Tutorials: 3 x 1/2 hrs per student
   Practicals: 0
   Workshops: 0

ASSESSMENT Production of a set of slides (20%)
   Oral Presentation (20%)
Accompanying text: artist?s statement, c.v. and an interview with another artist (total: 4,000 words) (60%)

Brief Description
The Module is designed to prepare students to develop an ethos of professionalism as artists. It equips students with knowledge of public and commercial gallery systems, the principles of exhibition preparation, origination and practice, introduces the use of information technology for exhibiting and to provide information regarding self-employment and how to survive as an artist. By means of lectures, seminars and workshops, students learn by observation, interaction with practitioners, and the practical application of knowledge via the form of a project. At the end of the course students will have an awareness of the practicalities of approaching galleries in order to exhibit, will have experienced important elements of exhibition design and execution, have an awareness of the importance of business management related to art practice and a `package? of visual materials with which to promote themselves.

The module aims to:
? provide a core Level 2 module that introduces the student to the practical experiences of artists and curators through lecture, workshop and seminar.
? provide experience of such areas as: oral communication and presentation, exhibition preparation and dissemination.
? impart a basis of skills that will enable the student to produce the practical materials necessary for gallery submission and internet dissemination.


1. Lecture/Seminar: Artists Statements (2 hours)
2. Lecture/Seminar: Staging exhibitions (2 hours)
3. Tutorial: initial discussion with tutor
4. Lecture /Workshop: The presentation of works of art ? Mounting, Framing and Display (2 hours)   
5. Lecture/seminar: Hot off the Press ? getting into print (2 hours)
6. Workshop: Photographing works of art (2 hours)
7. Lecture/Seminar: An Artist?s Experience (guest artist) (2 hours)
8. Lecture/Seminar: To sell or not to sell ? making a living as an artist (2 hours)   Submission of draft texts
9. Lecture/Seminar: The Gallery Context ? the curators experience (guest curator) (2 hours)
10. Lecture/Seminar: Introduction to postgraduate study (2 hours)
11. Seminar/workshop: Pictures and Pixels - the gallery (cyber)space (I hour)
12.   Tutorial: Final discussion


Submission and Assessment Tutorial

Skill Development
The module will assist the development of the following transferable skills:
? Self-directed project work -- a visual record through slides preserving the phases of its evolution.
? IT and information handling -- in the compilation of documentation.
? Writing in an academic context -- through the production of documentation.
? Oral skills -- in the context of assessment tutorials
? Careers needs awareness ?- the module is designed to highlight this area and address the basics for preparing students for an arts based career
? Self-management -- you will be expected to construct a realistic timetable for the completion of the work within the given time frame
? Group activity ?- assessment tutorials


AR10120 Art Practice 1, AR10220 Art Practice 2


Not available to other than Single Honours Art students

Production of a set of slides (20%)

Oral Presentation (20%)

Accompanying text: artist?s statement, c.v. and an interview with another artist (total: 4,000 words) (60%)

All elements must be submitted for assessment. Failure to submit will result in the award of 0%. The final mark derives from the aggregate of awards given for each element divided by that number.

Brief Bibliography
Beryle, M.K. Selling Your Art Work: A Marketing Guide for Fine and Commercial Artists, Barnes, Yoseloff: 1973.
Haynes, Deborah J. The vocation of the artist: Cambridge ; New York : Cambridge University Press, 1997.

Mandell, S. Effective Presentation Skills, Kogan Page: 1988.
Collins, C. Read, Write, Reflect, New Jersey,Englewood Cliffs: Prentice-Hall, 1984.
Cutts, M. The Plain English Guide: How to Write Clearly and Communicate Better, Oxford, OUP, 1995
Jones, L.S. Art Information and the Internet: How to Find It, How to Use It, London: FD. 1999

Read, Herbert Edward, Art and alienation : the role of the artist in society: New York : Horizon Press, 1967

Holden, Donald. Art career guide : a guidance handbook for art students, teachers, vocational counselors, and job hunters: New York : Watson-Guptill, 1983

A. Develop an empathy for the work of other artists and the particular problems they have faced in their career path (in the past speakers have included artists from as far afield as South Africa and the United States).
B. A knowledge of the problems and approaches to the practice of fine art in a contemporary context by identifying career possibilities and the steps required to achieve career goals
C. Demonstrate the ability to identify professional possibilities as an artist, the potential pitfalls and meet deadlines.
D. The ability to make a presentation to a potential gallery along with the necessary documentation such as CV, covering letter and artist?s statement
E. Be able to make slides of their work and have a cognisance of the preparation of art materials for exhibition

Learning Outcomes
By the end of the module you are expected to be able to:

1. Display through your written work and oral presentation how successfully you have been able to apply the experiences of the speakers on the course in relation to self-analysis and self-reflection when approaching an examination of your own work (Aims: A, B, C)

2. Make an oral presentation with slides as well as to present a professional standard of written work such as the statement, interview and cv and covering letter to galleries (Aims: D, E)

Relation to Assessment
Outcomes A,B,C,D,E are assessed through the presentation tutorials and accompanying documentation.


This module is at CQFW Level 5