Module Identifier DS32610  
Academic Year 2003/2004  
Co-ordinator Dr Judith E Preston  
Semester Available all semesters  
Course delivery Lecture   22 Hours  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours  50%
Semester Assessment Essay 2,500 words  50%

Learning outcomes

At the end of this modules students should be able to;


The service sector today occupies a significant position in the economies of most countries, especially those in the West. As private sector companies face increasingly fierce levels of competition, a further group of public services, including libraries, are beginning to experience the realities of competition for the first time. Service producers and managers have to be sure increasingly that they are producing the right services in the right places at the right time for the right price. Thus, marketing within the service sector is more important than it has ever been.

Reading Lists

** Essential Reading
Gronroos, C (2000) Service management and marketing: a customer relationship approach 2nd. John Wiley & Sons
Palmer A (2002) Principles of services marketing 3rd. McGraw Hill
** Recommended Text
Editor Savard R (2000) Adapting marketing to libraries in a changing and worldwide environment - papers presented at the 63rd IFLA Conference, Copenhagen Sept 1997 1st. IFLA
Editors Savard R. Munchen, K. Saur, KG (2002) Education and research for marketing and quality management in libraries. Satellite meeting, Quebec, August 14-16 2001 IFLA
Hart, K. (1999) Putting markeing ideas into action Library Association
Pantry, S. and Griffith, P. (1998) Becoming a successful intrapreneur Library Association

Web Page/Sites
** Recommended Consultation The Free Pint Portal which always has items on e-marketing


This module is at CQFW Level 6