Module Identifier EC30220  
Academic Year 2003/2004  
Co-ordinator Professor Peter R Midmore  
Semester Semester 2 (Taught over 2 semesters)  
Pre-Requisite EC10120 , EC10910  
Mutually Exclusive EC36420  
Course delivery Lecture   22 Hours  
  Seminars / Tutorials   5 Hours  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam3 Hours (sat in semester 2)  80%
Semester Assessment 2 pieces of coursework20%
Supplementary Exam  100%

Learning outcomes

On successful completion of this module students should be able to:


The module aims to build upon foundations of elementary microeconomic theory established in modules EC10120 and EC10320 to deepen and extend knowledge of concepts and techniques of neoclassical microeconomics. His will involve application of the theory of rational choice applied to individuals and firms under conditions of certainty.

Brief description

This module teaches essential concepts in microeconomic theory, and comprises discussions of consumer behaviour, the theory of the firm, and welfare economics.


o Utility maximization, consumer choice and the demand function
o The economics of information and uncertainty
o Cognitive theory and consumer behaviour
o Costs and the demand for inputs
o Profit maximization and market power
o Price discrimination
o Government and regulation

Transferable skills

o Independent work on assessed coursework requiring basic research skills;
o General economic and financi8al analysis of contemporary issues
o Use of internet resources to assess relevant pages (such as that of the Competition Commission)

Reading Lists

R H Frank (2003) Microeconomics and Behavior Boston; London: McGraw-Hill Irwin
R E Kuenne (ed) (2000) Readings in applied microeconomic theory: market forces and solutions Malden, MA; Oxford: Blackwell Pub.
R A Devlin, N T Gallini and B C Eaton (2000) Problem solving in microeconomics. A study guide for Microeocnomics by Eaton, Eaton & Allen 4th edition. Ontario; London: Prentice Hall
B C Eaton, D F Eaton and D W Allen (1999) Microeconomics Ontario; London: Prentice Hall
M L Katz and H S Rosen (1998) Microeconomics Boston, MA: McGraw-Hill


This module is at CQFW Level 6