Module Identifier ENM0420  
Academic Year 2003/2004  
Co-ordinator Professor Jeremy P Poster  
Semester Semester 2  
Course delivery Seminars / Tutorials   Seminar. 2 hours per week  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Case Study: Students will present a study of one particular aspect of the publishing industry. This could cover design, marketing, or be a case study of one particular press, e.g. Specialist publishing, e.g. childrens books publishing or lesbian/gay publishing. The study will be 5,000 words. 


The aim of this module is to make students aware of the mechanics of publishing, the opportunities and constraints of the profession and the best tactics and strategies they need to adopt to take up a career in publishing or to get their own work published. This module will be taught by formal lecture or presentation (one hour) followed by discussion. Visiting speakers from the publishing industry will contribute to this module. Important issues of design, covers, advertising, copy writing, editing manuscripts, marketing, foreign rights, copyright and the all-important relationship with the booksellers will be discussed. An indicative list of topics to be covered is as follows:-

1. Small Press Publishing

   Case Study: Honno Press - A small, feminist regional press committed to publishing work in English and Welsh.
   Lecturer: Gwenllian Dafydd (Editor at Honno Press).

2. Mainstream Publishing

   Case Study: Gomer Press: A commercial working press in West Wales publishing academic studies, fiction, non-fiction and a
   special children's imprint, Bont Books.
   Lecturer: Mairwen Prys Jones

3. Preparing your Manuscript

   Editing and Presentation. Approaching the Publishers. The literary agent: Who they are, what they do, why do you need one.
   Lecturer: Patricia Duncker

4. Small Press Poetry Publishing

   On setting up and running a small poetry press.   
   Lecturer: Tim Woods, who has been involved in publishing avant garde poetry as co-editor of the small press imprint
   Torque Press.

5. Magazine Publishing

   Editing and Production
   Lecturer: Vicky Wilson, founder of Scarlet Press; who worked for ten years as an editor of the Architectural Association's
   Journal and is now an editor of 'Sight and Sound'.


This module is at CQFW Level 7