Module Identifier MBM8010  
Academic Year 2003/2004  
Co-ordinator Professor Robert E Morgan  
Semester Semester 2  
Course delivery Lecture   20 Hours 2 hours per week  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours  70%
Semester Assessment Group project  30%

Learning outcomes

On successful completion of this module students should be able to:
Candidates will be able to:


Brief description and objectives: This course attempts to synthesise the conceptual, theoretical and practical aspects of strategic management. Often considered as a 'capstone' course on MBA and other management masters programmes, this module deals with: the industry, market and competitive forces affecting the firm, the resources and capabilities within the firm necessary to achieve and sustain advantage; the context, content and processes that underlie effective strategic management; and the implementation and organisational change issues underlying competitive market evolution.

Contemporary themes that will be introduced within the module include: globalisation; the relevance of 'time' in intra-organizational terms; technological advances; new competitive entrants into and exits from markets; changing market structures/boundaries; emerging modes of distribution of customer delivery; and, evolving customer needs.

The teaching methodology shall employ the traditional lecture format as the primary delivery vehicle but, within class, debate will be encouraged. Delivery will extend to incorporate discussion of case vignettes, video-clippings and case analyses.

Reading Lists

** Essential Reading
Hitt, M A, Ireland, R D and Hoskisson, R E (2003) Strategic Management: Competitiveness and Globalisation (Concepts and Cases) 5th edition. Thomson/South Western ISBN 0-324-11479-6
Johnson, G and Scholes, K (2001) Exploring corporate Strategy: Text and Cases 6th edition. FT/Prentice Hall. Principal text and recommended purchase.
Bowman, C (1998) Strategy in Practice FT/Prentice Hall
Bowman, C and Faulkner, D (1997) Competitive and Corporate Strategy Irwin, London (out of print but library has a small number of copies) ISBN 0-2562-1423-9
Lynch, R (2000) Corporate Strategy Prentice Hall/Financial Times, London ISBN 0-273-64303-7
Mintzberg, H, Quinn, J B and Ghoshall, S (1999) The Strategy Process Revised European Edition, Prentice-Hall, Hemel Hempstead ISBN 0-13-675984 X
De Wit, R and Meyer, R (1998) Strategy: Process, Content, Context 2nd. International Thomson Business Press, London ISBN 1-86152-139-1


This module is at CQFW Level 7