MM12510 - MARKETING PRINCIPLES

Module Identifier

MM12510

Module Title

MARKETING PRINCIPLES

Academic Year

2003/2004

Co-ordinator

Dr Jacqueline S Chimhanzi

Semester

Semester 1

Course delivery

Lecture

16 Hours

Seminars / Tutorials

4 per student

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	80%
Semester Assessment	1 piece	20%

Learning outcomes

On successful completion of this module students will:

have a clear understanding of the key concepts of Marketing, and of how these concepts are related to each other within theoretical frameworks;
have developed skills in the descriptive application of marketing theory - by using it to describe and try to understand the marketing behaviour of consumers and firms
have developed skills in the prescriptive application of marketing theory - by using it to evaluate and make recommendations about the marketing behaviour of consumers and firms

Aims

This module is the first in a series that deals withthe theoretical and methodological core of marketing, with the implications of marketing for management and business organisation in a chnaging environment.
The aim is for students to become confident, motivated and capable of developing their personal understanding and skills in the theory and practice of Marketing.

Reading Lists

Books
P Kotler, G Armstrong, J Saunders and V Wong (1999) Principles of Marketing 2nd Europe edition, Prentice-Hall

Notes

This module is at CQFW Level 4