MM12610 - MARKETING SKILLS TUTORIAL

Module Identifier

MM12610

Module Title

MARKETING SKILLS TUTORIAL

Academic Year

2003/2004

Co-ordinator

Suzanne Cole

Semester

Semester 2

Co-Requisite

Registration on the Marketing Major degree scheme

Course delivery

Seminars / Tutorials

10 Hours

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Assessment	Coursework 4 x 25%	100%

Learning outcomes

On successful completion of this module students will be able to:

understand alternative learning styles (including their own preferred style)
search for information on particular topics in marketing
present information in various written styles (management report; academic essay)
make effective verbal presentations
understand how to plan for career and personal development

Aims

Develop Marketing Major students' awareness of the skills needed for academic and career success in Marketing
Enthuse, motivate, and build students' self-confidence in managing their programme of learning
Build cohesiveness in each cohort of Marketing Major students.

Content

Week:
1. Learning styles.
2. Searching for information.
3. Using information: selecting; summarising; writing styles.
4. Responding to information: making team recommendations and decisions.
5. Making effective presentations.
6. Case study presentation I
7. Case study presentation II
Easter vacation
8. )
9. ) Career and personal development planning. Marketing yourself.
10.)

Reading Lists

Books
Reading for each topic will be distributed during the module

Notes

This module is at CQFW Level 4