MM30710 - MARKETING MANAGEMENT

Module Identifier

MM30710

Module Title

MARKETING MANAGEMENT

Academic Year

2003/2004

Co-ordinator

Dr Jacqueline S Chimhanzi

Semester

Semester 1

Pre-Requisite

EC10120 or, EC10510 , MM12510

Mutually Exclusive

IL32610

Course delivery

Lecture

16 Hours

Seminars / Tutorials

4 per student

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	80%
Semester Assessment	1 piece	20%

Learning outcomes

Successful completion of this module will enable students to:

begin to identify the variety of competitive market positions potentially available to an organisation;
begin to evaluate which available competitive market positions are most attractive to an organisation;
understand the role of marketing management in achieving competitive market positions.

Aims

This module deals with the role of market analysis and marketing processes in the strategic and operational management of organisations. It treats the subject of Marketing as the distinctive values and behaviours whose purpose is to develop the links between customers and key processes that are important to the organisation's success.

Reading Lists

Books
Hooley, G, J Saunders and N Piercy (1998) Marketing Strategy and Competitive Positioning 2nd. Prentice-Hall

Notes

This module is at CQFW Level 6