MM31610 - MARKETING COMMUNICATIONS

Module Identifier

MM31610

Module Title

MARKETING COMMUNICATIONS

Academic Year

2003/2004

Co-ordinator

Suzanne Cole

Semester

Semester 1

Pre-Requisite

MM30710 Final year students only

Course delivery

Lecture

16 Hours

Seminars / Tutorials

3 Hours 3 per student

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	1.5 Hours	60%
Semester Assessment		40%

Learning outcomes

On successful completion of this module, students will

Know how different advertising and promotional media can be used to influence the buying process

Know how these media relate to the wider Marketing Process

Be able to evaluate and design Marketing communications campaigns

Final year students only

Aims

This module develops students' knowledge of the various advertising and promotional media available for Marketing communication, and develops understanding of how they can be combined to play a fully-integrated role in the Marketing process.

Notes

This module is at CQFW Level 6