MM34810 - MARKETING RESEARCH:DATA ANALYSIS

Module Identifier

MM34810

Module Title

MARKETING RESEARCH:DATA ANALYSIS

Academic Year

2003/2004

Co-ordinator

Mr Tony McGuinness

Semester

Intended for use in future years

Next year offered

N/A

Next semester offered

N/A

Pre-Requisite

AC10410 , AC32410 (or equivalent Statistics modules), MM34710 , AC10310

Co-Requisite

MM30710

Course delivery

Lecture

16 Hours

Practical

5 Hours 5 x 1 hour computing practicals per student

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	75%
Semester Assessment	one piece	25%

Aims

For students to acquire the knowledge and practical skills used in analysing data and producing market research reports. Students will learn to use the SPSS computer software.

Objectives

On completion of this module students will be able to:

Use the SPSS for the processing, presentation and analysis of marketing data relevant to perceptual mapping, market

Design and carry out marketing research projects related to the above.

Be familiar with the application in Marketing of statistical mehtods such as crosstabulations, Cluster Analysis, Factor Analysis,

Notes

This module is at CQFW Level 6