|| MM34810 |
|| MARKETING RESEARCH:DATA ANALYSIS |
|| 2003/2004 |
|| Mr Tony McGuinness |
|| Intended for use in future years |
|Next year offered
|| N/A |
|Next semester offered
|| N/A |
|| AC10410 , AC32410 (or equivalent Statistics modules), MM34710 , AC10310 |
|| MM30710 |
| Course delivery
|| Lecture || 16 Hours |
|| Practical || 5 Hours 5 x 1 hour computing practicals per student |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Exam||2 Hours ||75%|
|Semester Assessment|| one piece ||25%|
For students to acquire the knowledge and practical skills used in analysing data and producing market research reports. Students will learn to use the SPSS computer software.
On completion of this module students will be able to:
Use the SPSS for the processing, presentation and analysis of marketing data relevant to perceptual mapping, market
segmentation and targetting.
Design and carry out marketing research projects related to the above.
Be familiar with the application in Marketing of statistical mehtods such as crosstabulations, Cluster Analysis, Factor Analysis,
This module is at CQFW Level 6