Module Identifier MM35310  
Module Title INTERNET MARKETING  
Academic Year 2003/2004  
Co-ordinator Professor Gary P Akehurst  
Semester Semester 2  
Pre-Requisite MM12510 OR MM30710  
Course delivery Lecture   20 Hours  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours answer 2 questions from 6  60%
Semester Assessment 1,500 words per student  40%
Supplementary Exam Sit for honours in August; otherwise (eg resit) at next available opportunity   

Brief description

The communicative and marketing strategies required to successfully promote business over the Internet.

Notes

This module is at CQFW Level 6