Module Identifier
MM35310
Module Title
INTERNET MARKETING
Academic Year
2003/2004
Co-ordinator
Professor Gary P Akehurst
Semester
Semester 2
Pre-Requisite
MM12510
OR MM30710
Course delivery
Lecture
20 Hours
Assessment
Assessment Type
Assessment Length/Details
Proportion
Semester Exam
1.5 Hours answer 2 questions from 6
60%
Semester Assessment
1,500 words per student
40%
Supplementary Exam
Sit for honours in August; otherwise (eg resit) at next available opportunity
Brief description
The communicative and marketing strategies required to successfully promote business over the Internet.
Notes
This module is at
CQFW
Level 6