MM35610 - ADVANCED MARKETING SEMINAR

Module Identifier

MM35610

Module Title

ADVANCED MARKETING SEMINAR

Academic Year

2003/2004

Co-ordinator

Mr Tony McGuinness

Semester

Semester 2

Other staff

Dr Jacqueline S Chimhanzi, Professor Robert E Morgan

Pre-Requisite

Registration on the Marketing Major degree scheme

Course delivery

Lecture

12 Hours

Seminars / Tutorials

6 Hours

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Assessment	Two pieces of written coursework of 3,000 words each, worth 50% each	100%
Supplementary Assessment	Two pieces of written coursework of 3,000 words each, worth 50% each	100%

Learning outcomes

On successful completion of this module, students should be able to:

research particular topics of marketing
relate the results of their research to wider business and social contexts
present and defend arguments in verbal and written form

Aims

Develop the research competencies of Marketing Major students.
Integrate students' marketing knowledge with the wider business and social contexts.
develop students presentation and discussion skills.

Brief description

Six topics, chosen each year - so that they may vary from year to year to reflect the evolving frontiers of marketing - and treated at an advanced level (i.e. in a way that reflects cutting edge research).

Reading Lists

Books
Reading lists for each topic will be distributed during the module.
Each student is expected to carry out his/her own research into source materials for each piece of coursework.

Notes

This module is at CQFW Level 6