Module Identifier MMM1910  
Academic Year 2003/2004  
Co-ordinator Dr Judith E Preston  
Semester Semester 2  
Other staff Ms Anoush Simon, Mr Allen E Foster  
Pre-Requisite Progress from taught part of relevant degree (MBA or MSc)  
Course delivery Lecture   20 Hours mixture of powerpoint presentations, group discussions and group case analyses using print and video materials  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam One 3,000 word report100%
Supplementary Exam One 3,000 word report100%

Learning outcomes

On completion of this module, students will be able to:

Brief description

Topics to be covered in the module are as follows:

Introduction and identification of contemporary issues in the global economy
Strategic perspective: internationalisation and growth strategies
Evaluating international markets and the global marketplace
e-business and the Internet global issues
Organisational models to support global strategies
Cross-cultural challenges of international business
Ethical issues in international business
Global HRM issues
Devising effective global communciation and negotiation strategies
Information in the global economy: devising effective IT and information systems infrastructures

Reading Lists

Paul Beynon-Davies (2002) Information systems: an introduction to informatics in organisations Palgrave, Basingstoke ISBN 0-333-96390-3
Charles W L Hill (2002) Global business today Postscript 2003 with CD, Maps and Powerweb 2nd edition. McGraw-Hill, London ISBN 0071213805
Richard M Hodgetts and Fred Luthans (2002) International management: culture, strategy and behaviour 5th edition. McGraw-Hill, London ISBN 0-071-19559-9
Phillippe Lasserre (2002) Global strategic management Palgrave, Basingstoke ISBN 0-333-79375-7
Janet Morrison (2002) The International business environment Palgrave, Basingstoke ISBN 0-333-92145-3


This module is at CQFW Level 7