Module Identifier MMM2210  
Module Title E-BUSINESS  
Academic Year 2003/2004  
Co-ordinator Dr Colin S Clark  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Course delivery Lecture   18 Hours  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours  50%
Semester Assessment One 2000 word written group report50%
Supplementary Exam Re-submission of written work 

Learning outcomes

On completion of this module, students should be able to:

1. Understand and critically evaluation the ''e-finance'', ''e-accounting'', ''e-economics'', ''advanced e-marketing'' and ''e-HRM'' aspects employed by e-businesses to promote/sell goods and services on the internet.
2. Determine (and academically justify) best practice strategies for the above facets of e-business for a diverse range of goods, services and types of organisation.
3. Successfully communicate such e-business knowledge (and related intentions) to other members of an organisation.

Brief description

This module examines i) the 'e-business' strategies, regulations, procedures etc. businesses require to successfully conduct business over the internet; and ii) how these strategies, regulations, procedures etc. are similar to or different from those practiced in more traditional, 'off-line' marketing/business situations. Particular attention is paid to addressing e-business topics not already covered in other modules currently available to MBA and MSc Management students at UWA. In so doing, this module provides coverage of another set of areas and subjects business students require to have a comprehensive, academic and practicable understanding of e-business.

Reading Lists

A Afuah and C L Tucci (2001) Internet Business Models and Strategies: Text and Cases McGraw-Hill, Boston
G Saloner and A Michael Spence (2002) Creating and Capturing Value: Perspectives and Cases on Electronic Commerce John Wiley and Sons, NY
S Chan (2001) Strategic Management of e-Business John Wiley and Sons, Inc., Chichester


This module is at CQFW Level 7