|| MMM2210 |
|| E-BUSINESS |
|| 2003/2004 |
|| Dr Colin S Clark |
|| Intended for use in future years |
|Next year offered
|| N/A |
|Next semester offered
|| N/A |
| Course delivery
|| Lecture || 18 Hours |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Exam||2 Hours ||50%|
|Semester Assessment|| One 2000 word written group report||50%|
|Supplementary Exam|| Re-submission of written work|| |
On completion of this module, students should be able to:
1. Understand and critically evaluation the ''e-finance'', ''e-accounting'', ''e-economics'', ''advanced e-marketing'' and ''e-HRM'' aspects employed by e-businesses to promote/sell goods and services on the internet.
2. Determine (and academically justify) best practice strategies for the above facets of e-business for a diverse range of goods, services and types of organisation.
3. Successfully communicate such e-business knowledge (and related intentions) to other members of an organisation.
This module examines i) the 'e-business' strategies, regulations, procedures etc. businesses require to successfully conduct business over the internet; and ii) how these strategies, regulations, procedures etc. are similar to or different from those practiced in more traditional, 'off-line' marketing/business situations. Particular attention is paid to addressing e-business topics not already covered in other modules currently available to MBA and MSc Management students at UWA. In so doing, this module provides coverage of another set of areas and subjects business students require to have a comprehensive, academic and practicable understanding of e-business.
A Afuah and C L Tucci (2001) Internet Business Models and Strategies: Text and Cases
G Saloner and A Michael Spence (2002) Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
John Wiley and Sons, NY
S Chan (2001) Strategic Management of e-Business
John Wiley and Sons, Inc., Chichester
This module is at CQFW Level 7