Module Identifier RD10510  
Academic Year 2003/2004  
Co-ordinator Mr Penri James  
Semester Semester 2  
Course delivery Lecture   6 Hours  
  Other   3 day field trip  
  Other   3 Hours Visit presentation  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours Outcomes assessed: 1, 2, 3  40%
Semester Assessment Visit presentation Outcomes assessed: 1, 2  60%

Learning outcomes

On successful completion of this module students should be able to:
Outcome 1
Describe aspects of good practice within the agricultural industry and increase awareness of other farming practices
Performance criteria:
a) Good practice is identified
b) Farm enterprises are described
c) Areas of good practice are recorded
Type of farm: arable, beef, sheep, dairy
Activity: Practical, Theoretical

Outcome 2
Interpret the relationship between the farmer and consumer
Performance criteria:
a) Product mix on farm is identified
b) Marketing opportunities are identified
c) Processing of produce is described
Product: Livestock, crops, alternative
Marketing: Advertising, supplier-retailer, consumer
Processing: On site, off site, commercial

Outcome 3
Discuss the options available to farmers when deciding on enterprise selection
Performance criteria:
a) Key factors are identified
b) Relationship to other enterprises described
c) Enterprise strengths and weaknesses are assessed
Physical, Financial, Integration, Selection, Marketing

Brief description

This module aims to provide students with experience of good practice within the agricultural industry. It is based on a thematic tour of a region in the UK, and gives students the opportunity to report on and analyse the farming enterprises they visit. It is key in demonstrating how farm enterprises integrate with each other and with allied activities.

Transferable skills

.2 IT and information handling
Microsoft Powerpoint presentation with digital images constructed following visit and subsequently converted into a Web based library

.4 Writing in an academic context
Examination will provide opportunity for students to incorporate knowledge and interpretation from several modules.

.5 Oral discussion and presentation
There will be an opportunity to develop oral questioning skills during the farm visits and whilst presenting information to peer group following visit.

.6 Careers need awareness
Students will, through a series of visits, appreciate the diversity of activity in the agricultural industry.

.7 Self-management
Visits will be structured and questions prepared beforehand.

.8 Group activity
Visit presentation will be based on group work


This module is at CQFW Level 4