Module Identifier RD26410  
Academic Year 2003/2004  
Co-ordinator Mr Raymond D Youell  
Semester Semester 1  
Course delivery Lecture   22 Hours 22 x 1 hour lectures  
  Other   6 Hours 2 x 3 hour visits  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours Outcomes Assessed: 1, 2, 3  40%
Semester Assessment Assignment Outcomes Assessed: 2, 3, 4  60%
Supplementary Assessment Students must re0take the element(s) that led to the failure  100%

Learning outcomes

On successful completion of this module students should be able to:
Outcome 1

Evaluate how the changes in demand for rural tourism have affected facilities and activities.

Performance criteria:

Global, National, Regional and local.

Outcome 2
Assess how the public, private and voluntary sectors interact with the rural tourism industry.
Performance criteria:

Outcome 3
Identify and analyse the concept of sustainability in rural tourism management.
Performance criteria

Outcome 4
Evaluate the success and applicability of strategies for the management of rural tourism resources.
Performance criteria

Brief description

This module addresses the theoretical and practical nature of management in rural tourism within the UK and European countries. The module analyses the demand and supply relationship within rural tourism and assesses the various approaches to the management of the rural tourism resource.

Transferable skills

.1 Applying design and creativity
Students will required to design and plan a sustainable tourism initiative within Ceredigion. This will draw upon a range of skills and techniques to develop and idea involving the promotion and implementation of a sustainable rural tourism initiative within Ceredigion. The assignment will test the student's ability to apply skills and experiential learning to a practical situation addressing the concept of sustainability. The assignment will use Mid-Wales Tourism in a briefing and assessing capacity. This will help provide a realism and relevance to the overall learning experience.

.2 Managing and developing self
The assignment in this module requires students to apply skills from the course to improve the tourism potential of Ceredigion in a sustainable manner. This achieves direct personal and career development. The exercise is a useful role play in that it gets students to assume the role of tourism development officers, a role that they may well assume after completion of the course. In this way by involving the student in a real life role play with tourism professionals the realism and relevance that underpins the HND is maintained and enhanced.

.3 Communicating
This module demands the use and presentation of information to promote a concept (sustainable tourism). The report demands skills in written communication to convey the idea in a meaningful and effective manner.   

Reading Lists

Bramwell, B and Lane, B (1997) Rural tourism and sustainable rural development Channel View Publications
English Tourist Board (1991) Sustainable tourism and the environment: maintaining the balance ETB
Sharpley, S and Sharpley, J (1997) Rural tourism: an introduction International Thomson Business Press
Yale, P (1993) Tourism and leisure in the countryside Elm Publications


This module is at CQFW Level 5