Module Identifier RD28710  
Academic Year 2003/2004  
Co-ordinator Mr Anthony O'Regan  
Semester Semester 2  
Pre-Requisite RD16910 , RD26710 , RD24920  
Course delivery Lecture   12 Hours 6 x 2 hour lectures  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Business development report Outcomes Assessed: 1, 2.100%

Learning outcomes

On successful completion of this module students should be able to:
Outcome 1
Preparation of a business report
Performance criteria:
a. Financial issues are highlighted and discussed.
b. Objectives are identified and provided for.
c. Realism and prudence are demonstrated.
Dependent on subject area.

Outcome 2
Analysis and evaluation of the organisation/organisational business sector.
Performance criteria:
a. Explain and evaluate the basis of analysis used.
b. Identify and evaluate factors which the performance of the business investigated.
c. Select and use suitable procedures.
Dependent on subject area.

Brief description

The aim of this module is to introduce students to business planning/strategy development by way of a case study approach. This module is an integrating module and designed to draw on material, such as business planning procedures, marketing and other analytical techniques, covered in earlier modules. This module provides for an in-depth investigation/examination of an appropriate business/industry. The case study will be reflective of the scheme studied.

Transferable skills

Common Skills assessed:

1 Manage own roles and responsibilities
10 Communicate in writing

Reading Lists

Depending on industry sector, but includes trade magazines, newspapers etc.


This module is at CQFW Level 5