Module Identifier AR21810  
Academic Year 2004/2005  
Co-ordinator Mr Christopher P Webster  
Semester Semester 1  
Other staff Mrs Belinda J Marking  
Pre-Requisite AR10120 , AR10220  
Course delivery Lecture   Lectures/Seminars: 9hrs  
  Seminars / Tutorials   Tutorials 3 x 0.5hrs per student  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Production of a set of slides All elements must be submitted for assessment. Failure to submit will result in the award of 0%. The final mark derives from the aggregate of awards given for each element divided by that number. Accompanying text: artist's statement, c.v. and an interview with another artist (total: 4,000 words (60%) 20%
Semester Assessment Oral Presentation20%
Semester Assessment Acompanying text: artists statement, c.v. and an interview with another artist (total: 4,000 words)60%

Learning outcomes

On successful completion of this module students should be able to:
1. Display through your written work and oral presentation how successfully you have been able to apply the experiences of the speakers on the course in relation to self-analysis and self-reflection when appraoching an examination of your own work (Aims: A,B,C)
2. Make an oral presentation with slides as well as to present a professional standard of written work such as the statement, interview and cv and covering letter to galleries (Aims: D,E)

Relation to Assessment
Outcomes A,B,C,D,E are assessed through the presentation tutorials and accompanying documentation

Brief description

The Module is designed to prepare students to develop an ethos of professionalism as artists. It equips students with knowledge of public and commercial gallery systems, the principles of exhibition preparation, origination and practice, introduces the use of information technology for exhibiting and to provide information regarding self-employment and how to survive as an artist. By means of lectures, seminars and workshops, students learn by observation, interaction with practitioners, and the practical application of knowledge via the form of a project. At the end of the course students will have an awareness of the practicalities of approaching galleries in order to exhibit, will have experienced important elements of exhibition design and execution, have an awareness of the importance of business management related to art practice and a `package? of visual materials with which to promote themselves


A. Develop an empathy for the work of other artists and the particular problems they have faced in their career path (in the past speakers have included artists from as far afield as South Africa and the United States)
B. A knowledge of the problems and approaches to the practice of fine art in a contemporary context by identifying career possibilities adn the steps required to achieve career goals
C. Demonstrate the ability to identify professional possibilities as an artist, the potential pitfalls and meet deadlines
D. The ability to make a presentation to a potential gallery along with the necessary documentation such as CV, covering letter and artist's statement
E. Be able to make slides of their work and have a cognisance of the preparation of art materials for exhibition


1. Lecture/Seminar: Artists Statements (2 hours)
2. Lecture/Seminar: Staging exhibitions (2 hours)
3. Tutorial: initial discussion with tutor
4. Lecture /Workshop: The presentation of works of art ? Mounting, Framing and Display (2 hours)   
5. Lecture/seminar: Hot off the Press - getting into print (2 hours)
6. Workshop: Photographing works of art (2 hours)
7. Lecture/Seminar: An Artist's Experience (guest artist) (2 hours)
8. Lecture/Seminar: To sell or not to sell - making a living as an artist (2 hours)   Submission of draft texts
9. Lecture/Seminar: The Gallery Context - the curators experience (guest curator) (2 hours)
10. Lecture/Seminar: Introduction to postgraduate study (2 hours)
11. Seminar/workshop: Pictures and Pixels - the gallery (cyber)space (I hour)
12.   Tutorial: Final discussion

Transferable skills

The module will assist the development of the following transferable skills:

Reading Lists

Holden, Donald (1983) Art Career Guide: a guidance handbook for art students, teachers, vocational counselors, and job hunters: New York Watson-Guptill
Beryle, M.K (1973) Selling Your Art Work: A Marketing Guide for Fine and Commercial Artists Barnes, Yoseloff
Haynes, Deborah J. (1997) The vocation of the artist Cambridge ; New York : Cambridge University Press
Mandell, S (1988) Effective Presentation Skills Kogan Page
Collins, C. (1984) Read, Write, Reflect New Jersey,Englewood Cliffs: Prentice-Hall
Cutts, M. (1995) The Plain English Guide: How to Write Clearly and Communicate Better Oxford, OUP
Jones, L.S. (1999) Art Information and the Internet: How to Find It, How to Use It London: FD.
Read, Herbert Edward, (1967) Art and alienation : the role of the artist in society New York : Horizon Press


This module is at CQFW Level 5