Module Identifier ARM0320  
Academic Year 2004/2005  
Co-ordinator Professor John Harvey  
Semester Semester 2 (Taught over 2 semesters)  
Other staff , , Mrs Belinda J Marking, Mr Christopher P Webster  
Pre-Requisite ARM0130  
Co-Requisite ARM0460  
Course delivery Seminars / Tutorials   Seminar 4 x 2 hrs  
  Seminars / Tutorials   Tutorial. 0 hrs  
  Practical   3 x 1 hrs  
  Other   Workshops 11 x 2 hrs  
  Other   Study Time: 167 hrs (Preparation for Teaching Experience, Production of Web Page and Written Profile  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Course Work: Presentation 30% Teaching Experience 30% Web page Design and Written Profile 40%100%

Learning outcomes

1. In terms of teaching: comprehend the elements of teaching, design a module, participate in a one-to-one tutorial, either conduct a small-group seminar or deliver a short lecture (Aims: A,B,E)
2. Situate themselves in relation to one or other of the various options for defining professional practice and the idea of 'artist' (Aims: C,D,E)
3. Understand and be equipped in the practicalities and openings of applying to galleries for financial assistance, welf-promotion, securing and staging exhibitions, and studio acquisition and maintenance (Aims: C,D)
4. Write a profile, design and publish a web page, and conduct a short presentation on their work (Aims: D, E)

Relation to Assessment
Outcome 1 is assessed through the Teaching Experience component
Outcome 2 is assessed through the Presentation component
Outcome 4 is assessed through the Web page Design and Written Profile

Brief description

The module prepares students for the practicalities of pursuing and maintaining Fine Art practice outside in the professional world. It identifies several activities or skills relevant to this objective: (a) teaching and (b) self-promotion. In terms of: (a) Many artists supplement their income with part-time Fine Art teaching. To this end, the module provides rudimentary training and experience in key aspects art school teaching; (b) Student'r are also encouraged to develop a concept of self-identity as artists, and practical means by which they and their work may be presented to both the public and gallery curators


The module aims to:
A. instruct and provide experience in key aspects associated with of vocational practice in Fine Art. In particular to:
B. train students in the rudiments of art school teaching
C. define concepts and types of professional identity
D. prepare students for survival and development as professional artists
E. enable students to present themselves clearly and persuasively in both orally and in writing.


The order in which the sections are delivered may vary.

1. Seminar: Elements of Teaching in Higher Education
2. Seminar/Workshop: One-to-One Studio Tutorials (2 hrs)
3. Seminar/Workshop: Small-Group Studio Tutorials and Criticisms (2 hrs)
4. Seminar/Workshop: Criteria and Methods of Assessment (2 hrs)
5. Seminar/Workshop: Conducting Demonstrations and Practicals (2 hrs)
6. Seminar/Workshop: Designing a Teaching Project (2 hrs)
7. Seminar/Workshop: Delivering Lectures (2 hrs)
8. Practical: Conducting a One-to-One Tutorial 1 (1 hr)
9. Practical: Conducting a One-to-One Tutorial 2 (1 hr)
10. Practical: Conducting a Group Tutorial 1 (1 hr)

Self-Identity, -Presentation and -Promotion
11. Seminar: Concepts of Professionalism and Types of `Artist? (2 hrs)
12. Workshop: Photographing your work (2 hrs)
13. Workshop: Developing a Written Profile (2 hrs)
14. Seminar: Approaching Galleries (2 hrs)
15. Seminar: Artist's Groups, Group Exhibitions, and Artist-Led Spaces (2 hrs)
16. Seminar: Principles of Web-Page Design (2 hrs)
17. Workshop: Designing a Web-Page 1 (2 hrs)
18. Workshop: Designing a Web-Page 2 (2 hrs)
19. Workshop: Designing a Web-Page 3 (2 hrs)
20. Oral Presentation: Student (5 hrs)

Transferable skills

Reading Lists

Brian Allison, (1986) Index of Studies in Art and Design Education Gower
Milton K. Beryle, (1973) Selling Your Art Work: A Marketing Guide for Fine and Commercial Artists Barnes, Yoseloff
Ian Forsyth et al, (1995) Delivering a Course: Practical Strategies for Teachers, Lecturers, and Trainers Kogan Page:
Greater London Arts Association, (1970) Greater London Arts Association, French
Andrew Lamont and Annabelle Ruston (1996) Artists and Galleries: A Profitable Relationship, Society of London Dealers and Fine Art Trade Guild
Steve Mandell (1988) Effective Presentation Skills Kogan Page
Tim McMahon, (1986) Developing Tutoring Skills: Supporting a Staff Development Programme, Longman
Mentoring in Education, (1994) Mentoring and Tutoring, for Partnership and Learning Trentham Books
Eleri Sampson, (1994) The Image Factor: A Guide to Effective Self-Presentation for Career Development Kogan Page


This module is at CQFW Level 7