Module Identifier DR22710  
Academic Year 2004/2005  
Co-ordinator Mr Nick Strong  
Semester Semester 1  
Pre-Requisite DR10120 , DR10220  
Course delivery Lecture   10 x 1 hour  
  Seminars / Tutorials   6 Hours  
  Other   Project. Rehearsals/preparation for practical project  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Assignment: Marketing strategy and planning - 30%, Creative and design process - 20%, Realisation - 20%, Management and administration - 20%, Presentation - 10%  100%

Learning outcomes

On successful completion of this module students should be able to:
Learning Outcomes:

Typically, upon completion of the module students should be able to:



An examination and analysis of the structure and organisation of a range of different theatre companies and venues emphasising the differences of scale, marketing policy, artistic policy, funding, and programming. An Administrative and Marketing assignment in the practical semester examining and analysing the creative, administrative and marketing challenges presented by the organisation and promotion of public performance.

For information on due dates for submission of assessed work, please refer
to the departmental web pages at

Reading Lists

** Recommended Text
Pick, John (1980) The Privileged Arts City Arts
Rowell and Jackson (1984) The Repertory Movement CUP
Arnold-Baker, Chalres (1983) Practical Law for Arts Administrators John Offord Publications
Pick, John (1983) The West End John Offord Publications
Pick, John (1980) Weasel Words City Arts
** Essential Reading
Allen, John (1981) Theatre in Europe John Offord Publications
Diggle, Keith (1994) Arts Marketing London, Rhinegold
Pick, John (1996) Arts Administration E & FN Spon
Pick, John (1988) The Arts in a State Bristol Classical Press
Reid, Francis (1983) Theatre Administration Adam & Charles Black


This module is at CQFW Level 5