MBM9010 - SMALL BUSINESS MANAGEMENT

Module Identifier

MBM9010

Module Title

SMALL BUSINESS MANAGEMENT

Academic Year

2004/2005

Co-ordinator

Mrs Nerys Fuller-Love

Semester

Semester 2

Course delivery

Lecture

16 Hours

Seminars / Tutorials

In groups by arrangement

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	80%
Semester Assessment	Business Plan - 20 pages maximum	20%
Supplementary Exam	2 Hours	100%

Learning outcomes

On successful completion of this module students should be able to:

Discuss the theoretical aspects of entrepeneurship and analyse the impact of social and environmental factors on the entrepreneurial personality
Determine the skills necessary to run a small business effectively
Analyse the effectiveness of government intervention to encourage enterpreneurship and SME's prepare and present a business plan to raise finance for a new venture.
Prepare and present a business plan to raise finance for a new venture.

Aims

The aim of this module is to consider entrepreneurial topics from the formation of a small business, including developing the original concept, building a team and marketing. The entrepreneurial personality is examined as well as the sources and structuring of finance. The module looks at the role of government in encouraging entrepreneurship and SME's as well as the problems of developing a small business.

Brief description

This module looks at the theories of entrepreneurship and their practical implications as well as the characteristics of the entrepreneur. The role of the small firm in the economy and its contribution to the economy is explored as well as a comparison between male and female entrepreneurs. Marketing and raising finance for small business are also included as well as growth and failure.

Content

Entrepreneurship
The small firm in the economy
Marketing in a small business
Growing a small firm
Failure
Government support for small firms
The Business Plan

Transferable skills

Transferable personal skills developed in this module include tam building and presentation skills.

Reading Lists

Books
** Recommended Text
Birley, S and Muzyka, D F Mastering Enterprise Financial Times/Pitman Publishing
** Supplementary Text
Carter, S and Jones-Evans, D Enterprise and Small Business Financial Times/Prentice Hall
Chell, E Entrepreneurship: Globalisation, Innovation and Development Thomson Learning
Wickham, P A Strategic Entrepreneurship: A Decision-making Approach to New Venture Creation and Management Financial Times/Pitman Publishing

Notes

This module is at CQFW Level 7