Module Identifier MBM9010  
Academic Year 2004/2005  
Co-ordinator Mrs Nerys Fuller-Love  
Semester Semester 2  
Course delivery Lecture   16 Hours  
  Seminars / Tutorials   In groups by arrangement  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours  80%
Semester Assessment Business Plan - 20 pages maximum20%
Supplementary Exam2 Hours  100%

Learning outcomes

On successful completion of this module students should be able to:


The aim of this module is to consider entrepreneurial topics from the formation of a small business, including developing the original concept, building a team and marketing. The entrepreneurial personality is examined as well as the sources and structuring of finance. The module looks at the role of government in encouraging entrepreneurship and SME's as well as the problems of developing a small business.

Brief description

This module looks at the theories of entrepreneurship and their practical implications as well as the characteristics of the entrepreneur. The role of the small firm in the economy and its contribution to the economy is explored as well as a comparison between male and female entrepreneurs. Marketing and raising finance for small business are also included as well as growth and failure.


The small firm in the economy
Marketing in a small business
Growing a small firm
Government support for small firms
The Business Plan

Transferable skills

Transferable personal skills developed in this module include tam building and presentation skills.

Reading Lists

** Recommended Text
Birley, S and Muzyka, D F Mastering Enterprise Financial Times/Pitman Publishing
** Supplementary Text
Carter, S and Jones-Evans, D Enterprise and Small Business Financial Times/Prentice Hall
Chell, E Entrepreneurship: Globalisation, Innovation and Development Thomson Learning
Wickham, P A Strategic Entrepreneurship: A Decision-making Approach to New Venture Creation and Management Financial Times/Pitman Publishing


This module is at CQFW Level 7