Module Identifier MG30320  
Academic Year 2004/2005  
Co-ordinator Mr Robert K Meyrick  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Other staff Mrs Belinda J Marking, Ms Moira M Vincentelli, Mr Neil A Holland  
Pre-Requisite MG10120 , MG20110 , MG20410 , MG20510  
Co-Requisite MG30110  
Course delivery Lecture   x 9  
  Seminars / Tutorials   x 2  
  Practical   3 x 2 hours  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Conceive, research, make the selection, write and design a virtual exhibition  100%

Learning outcomes

On successful completion of this module students should be able to:
1. formulate aims, objectives and methodologies in the creation of websites
2. measure the success of a web site through on-line questionnaires
3. evaluate museum web sites and how these sites reflect, or not, the institution's Mission Statement
4. provides the opportunity to gain vocational experience in authoring a web site
5. undertake a piece of applied art historical research
6. develop and extend expertise in ICT in, for example Adobe Photoshop, Netscape Composer, Microsoft FrontPage, associated image manipulation software applications, and the use of a Digital Camera and Flatbed Scanner

Relation to Assessment:
Conceive, research, make the selection, write and design a virtual exhibition (1,3,4,5,6)

Brief description

Today, a museum's web site might be the only contact many people will have with that institution. This module examines the public interface of museums on the world wide web, contemporary approaches to access through museums' use of IT, and the interpretation of collections via the internet. Current international practice is examined to evaluate how collections are projected on the internet. This module will examine how art galleries and museums meet the challenge and make innovative use of electronic media to stage virtual exhibitions. The aim is for each student to conceive, research, make the selection, write and design a virtual exhibition that has some aspect of the School's Art Collection at its core, but also makes use of 'virtual loans' and will include an aspect of contemporary art practice.


1. explore the use museums make of new technologies
2. through practical experience, introduce skills required to curate a virtual exhibition
3. develop a critical and theoretical understanding of the way objects are displayed in electronic form
4. give insight into current innovative practice in museums and contemporary art galleries
5. further proficiency in web page design, word processing, scanning and image manipulation
6. introduce sound and moving images


Transferable skills

Independent project work

Virtual Exhibition Design
Design Brief

2 IT and information handling

Adobe Photoshop
Netscape Composer
Microsoft FrontPage
associated image manipulation software applications
the use of a Digital Camera and Flatbed Scanner

3 Use and analysis of numerical information

Design and Typography Measurement Systems

4 Writing in an academic context

Authoring a Virtual Exhibition

5 Oral discussion and presentation

Group crits
Tutorial Discussion

6 Careers need awareness

The module is specifically for students considering a career in museums, art gallery administration, public art organisations, freelance curators and exhibition organisers, and in private galleries.

7 Self-management

Virtual Exhibition Brief Deadlines

8 Group activity

Seminar Discussion
Workshop and Practicals

Reading Lists

Lois Swan Jones (1999) Art Information and the Internet Fitzroy Dearborn, Chicago/London
V A Shiva (1996) Arts and the Internet: A Guide to the Revolution Allworth Press, London
D L A Williams A Guide to Museum Computing
Museums Association Museum Practice `Outreach?, Issue 3, Vol. 1, [December] 1996, `Interpretation?, Issue 5, Vol. 2, No.2, 1997, `Visitor Services?, Issue 7, Vol. 3, No.1, 1998, `AV & Multimedia?, Issue 9, Vol. 3, No.3, 1998
Jim Angus Managing your Museum Web Site 1999
Dublin Core Initiative
Computer Interchange of Museum Information (Published Standards
WebTrends Corporation Analysing Web Site Logs


This module is at CQFW Level 6