|| MMM3020 |
|| E-COMMERCE WEB-SITE DESIGN FOR E-BUSINESS MANAGERS |
|| 2004/2005 |
|| Ms Jane E Norris |
|| Semester 1 |
| Course delivery
|| Lecture || 10 Hours |
|| Practical || Weekly - 2 hr |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Assessment|| Part One (60%)
Via a Specification of Requirements the students will be expected to develop an effective e-commerce enable-able web site. Through the distillation of requirements, development of suitable graphics and the development of an effective look, feel and user experience the students will be expected to develop a website using industry standard software.
Part Two (40%)
In addition to the practical work outlined above the students will be expected to explain via a 2500 word management report the options available to a business to make a web site an ?economic revenue generator?.
Please note that these are not separate assignments but part of an holistic assessment methodology
|Supplementary Assessment|| Suitable resubmission of the above||100%|
Learning outcomesOn successful completion of this module students should be able to:
Demonstrably understand, build and launch an e-commerce enable-able website.
Construct basic websites through ?hand rolling? HTML with particular emphasis on tables, lists, hyperlinks, toolbars, graphics, animation, look and feel, colour choice and navigation.
Construct advanced e-commerce enable-able websites using Macromedia Dreamweaver with particular emphasis on advanced HTML concepts such as roll-overs, animation and database linking.
Determine the subtle differences between the development of a services website versus a products website.
Dictate effective professional development of the elements of an e-commerce website, i.e. understanding how and when to use database technologies, banner advertisements, order forms, customer feedback, auto responders etc.
Work effectively to a specification of requirements and show innovation in the solving of implementation issues within an SoR straight-jacket.
Understand and advise on issues relating to Payment gateways, security and Data Protection.
Understand and advise on web page design for aesthetic purposes and good practice in relation to the structure and effectiveness of a website.
The aim of this module is to provide the student with the skills and practical experience to be able to create effective Web Sites. This involves the planning, prototyping, coding, verifying and launching of the web site. It will also offer the e-business manager the skills and experience to properly manage much larger web-site developments and/or e-commerce/e-business implementations from both the management and technical perspectives.
Through software application and 'hand rolling' of HTML, students will fully understand how to use industry standard application software to build 'effective' web sites and how to find and repair minor errors within websites using 'hand codig' of HTML.
From an end-to-end perspective the students will be immersed practically in the development of effective websites.
Introduction to the World Wide Web (WWW) structure, Website Design and the requirements of setting up and running a website.
Introduction to the basics of Hyper Text Markup Language (HTML) coding and the structure of a web page.
Reviewing websites for good and bad practice and effective planning and collation of information for an efficient website.
Practical overview of web design software and graphics software.
Introduction to Dreamweaver, understanding the working environment and how to create a website using Dreamweaver.
Introduction to Graphics and the web, understanding issues relating directly to web graphics, creating graphics and optimizing them for the web.
Introduction to animation techniques.
Introduction to interactive website design, how to add interactivity effectively to enhance a website.
Introduction to more advanced forms of interactivity to include Database interactivity.
Introduction to setting up an online catalogue, bespoke and using industry standard software packages.
Understanding the legal and security issues associated with setting up and running an online store.
Introduction to issues relating to Data Protection.
Introduction to the options available to businesses wishing to take online payments.
MacBridge (1998) HTML: publishing onthe World Wide Web
London: Teaching Yourself
Elizabeth Castro (1998) HTML 4 for the World Wide Web
Berkeley, Calif. : Peachpit
Linda Ericksen (2001) Compact guide to web page creation and design
2nd edition. Upper Saddle River NJ: Prentice Hall
Steven Holzner (1997) Web developer.com guide to dynamic HTML
New York, Chichester; Wiley
Mary Jane Mara (1997) VBScript sourcebook
New York, Chichester: Wiley Computer.
Ian S Graham (1996) The HTML sourcebook: a complete guide to HTML
2nd edition. New York, Chichester: Wiley Computer.
William K Horton (1996) The Web-page design cookbook: all the ingredients you need to create 5-star web pages
New York, Chichester: Wiley
This module is at CQFW Level 7