Module Identifier MMM9010  
Academic Year 2004/2005  
Co-ordinator Mr Richard D Godfrey  
Semester Semester 2  
Course delivery Lecture   14 Hours 7 x 2 hours  
  Seminars / Tutorials   6 Hours 3 x 2 hours  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours  60%
Semester Assessment Group based 4000 word project - 40%40%
Supplementary Exam1.5 Hours  60%
Supplementary Assessment 1 individual piece of coursework40%

Learning outcomes

On successful completion of this module students should be able to:


To acquire an understanding of the principal concepts, frameworks and techniques of strategic management
To introduce a number of contemporary issues within the wider business environment, which inform the processes of strategic management.
To provide students with the necessary skills to apply their learning to a wide range of situations and scenarios.

Brief description

Strategy is concerned with the ways in which organisations can obtain and maintain advantage. This module covers conceptual, theoretical and practical aspects. It provides the aspiring general manager with a sound theoretical basis in the key areas of strategy, and practical models, tools and techniques which help to 'unlock' many of the areas of this complex, fascinating and vital subject.


Reading Lists

** Recommended Text
White, C (2004) Strategic Management Palgrave Macmillan
Scholes, K, Johnson, G and Whittington, R (2004) Exploring Corporate Strategy: Text and Cases Harlow: FT Prentice Hall
Grant, R (2004) Contemporary Strategy Analysis Oxford: Blackwell
Mintzberg, H, Ahlstand, B and Lampel, J (1998) Strategy Safari Harlow: FT Prentice Hall
** Essential Reading
De Wit and Meyer (2004) Strategy, process, content, context. An international perspective Thomson Learning: London


This module is at CQFW Level 7