|| RD26410 |
|| RURAL TOURISM MANAGEMENT |
|| 2004/2005 |
|| Mr Raymond D Youell |
|| Semester 1 |
| Course delivery
|| Lecture || 22 Hours 22 x 1 hour lectures |
|| Other || 6 Hours 2 x 3 hour visits |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Exam||1.5 Hours Outcomes Assessed: 1, 2, 3 ||40%|
|Semester Assessment|| Assignment Outcomes Assessed: 2, 3, 4 ||60%|
|Supplementary Assessment|| Students must re-take the element(s) that led to the failure ||100%|
Learning outcomesOn successful completion of this module students should be able to:
Evaluate how the changes in demand for rural tourism have affected facilities and activities.
Assess the trends in demand for rural tourism.
Evaluate factors influencing demand for rural tourism
Explain the nature of facilities and activities involved in rural tourism.
Global, National, Regional and local.
Assess how the public, private and voluntary sectors interact with the rural tourism industry.
Analyse the role of the public, private and voluntary sectors in rural tourism planning.
Analyse the role of the public, private and voluntary sectors in shaping rural development initiatives.
Analyse the role of the public, private and voluntary sectors in the promotion of rural tourism.
Public, Private and Voluntary.
Identify and analyse the concept of sustainability in rural tourism management.
Understand the development of the concept of sustainability.
Analyse examples of sustainable rural tourism.
Apply sustainable principles to selected rural tourism examples.
Resort, Large, Medium and Small
Evaluate the success and applicability of strategies for the management of rural tourism resources.
Evaluate case studies of rural tourism in the UK.
Evaluate case studies of rural tourism in Europe.
Evaluate case studies of rural tourism globally.
Global, National, Regional and Local.
This module addresses the theoretical and practical nature of management in rural tourism within the UK and European countries. The module analyses the demand and supply relationship within rural tourism and assesses the various approaches to the management of the rural tourism resource.
.1 Applying design and creativity
Students will required to design and plan a sustainable tourism initiative within Ceredigion. This will draw upon a range of skills and techniques to develop and idea involving the promotion and implementation of a sustainable rural tourism initiative within Ceredigion. The assignment will test the student's ability to apply skills and experiential learning to a practical situation addressing the concept of sustainability. The assignment will use Mid-Wales Tourism in a briefing and assessing capacity. This will help provide a realism and relevance to the overall learning experience.
.2 Managing and developing self
The assignment in this module requires students to apply skills from the course to improve the tourism potential of Ceredigion in a sustainable manner. This achieves direct personal and career development. The exercise is a useful role play in that it gets students to assume the role of tourism development officers, a role that they may well assume after completion of the course. In this way by involving the student in a real life role play with tourism professionals the realism and relevance that underpins the HND is maintained and enhanced.
This module demands the use and presentation of information to promote a concept (sustainable tourism). The report demands skills in written communication to convey the idea in a meaningful and effective manner.
Bramwell, B and Lane, B (1997) Rural tourism and sustainable rural development
Channel View Publications
English Tourist Board (1991) Sustainable tourism and the environment: maintaining the balance
Sharpley, S and Sharpley, J (1997) Rural tourism: an introduction
International Thomson Business Press
Yale, P (1993) Tourism and leisure in the countryside
This module is at CQFW Level 5