On completion of this module, students will be able to demonstrate an understanding of issues of current concern in the broadcasting industry, as well as an awareness of academic broadcasting research
Students will analyse the core principles upon which the industry was founded and examine how the industry has evolved with a particular regard to the ideology of broadcasting in different contexts; methods and systems of funding the industry; commissioning and scheduling; regulation and regulatory bodies; the relationship between the industry and audiences.
To familiarise students with the institutional and commercial structures and imperatives which condition the production and dissemination of the broadcasting media in the UK today.
To consider the development of devolution within the UK, the process of Europeanization, the effects of globalisation and mergers on the industry as well as the impact of new technology.
** Essential Reading
Papathanassopoulos, Stiliyanos (2002) European Television in the Digital Age
Crisell, Andrew (1997) An Introductory History of British Broadcasting
Stokes, Jenny and Reading, Anna (1999) Broadcasting in Britain: current debates and developments
Curran, James and Seaton, Jean (1997) Power Without Responsibility (5th edition)
Graham, Andrew and Davies, Gavyn (1997) Broadcasting, Society and Policy in the Multimedia Age
University of Luton Press
O'Sullivan, Tim et al. (1997) Key Concepts in Communication and Cultural Studies (2nd edition)
MacCabe, Colin and Olivia Stewart (eds) (1986) The BBC and Public Service Broadcasting
Manchester University Press
Reports available at DCMS website and EC http://www.culture.gov.uk and http://www.cec.eu.int
Abercrombie, Nicholas (1996) Television and Society
Williams, Raymond (1990) Television, Technology and Cultural Form
This module is at CQFW Level 7