|| TFM0830 |
|| RESEARCH PRACTICES: METHODS AND METHODOLOGIES OF AUDIENCE AND RECEPTION RESEARCH |
|| 2004/2005 |
|| Professor Martin J Barker |
|| Semester 2 (Taught over 2 semesters) |
| Course delivery
|| Seminars / Tutorials || 40 Hours |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Assessment|| 2500 word research excercise ||33%|
|Semester Assessment|| 2500 word research exercise ||33%|
|Semester Assessment|| 2500 word essay ||34%|
Learning outcomesOn successful completion of this module students should be able to:
1. understand and utilise a range of methods in the pursuit of grounded knowledge in understanding audiences and reception processes
2. evaluate different kinds of research for the security of their evidence, and the strengths and limitations of the methods used to acquire the evidence
3. consider critically their implicit conceptualisations of their `object of research? and their ethical and political implications
The module will explore issues of formulation of research questions, the grounding of these within traditions of research and theory, and effective modes of presentation of research findings. Students will encounter and evaluate a wide range of methods of research which have been utilised in the study of audiences and reception, most notably: observation; interviews; focus groups; content analysis; discourse analysis. A case study of a major research issue, for instance of the Disney Corporation, will be developed in order to highlight issues of sources of information, and applicable modes of research. Teaching and learning will be by a mixture of closely-investigated case-studies of published research, the consideration of cases of possible research (considering possible methods of investigation, associated issues of relations between investigators and research subjects, and ethical questions arising therefrom), and the carrying out of small research exercises subsequently discussed and evaluated.
to ground students in a range of methods used in the researching of audiences and reception, with particular emphasis on qualitative traditions to enable them to evaluate the strengths and limits of each of these methods, to appreciate the practical tasks they impose, to consider critically both their implied definitions of the `object of research' and the ethical and political issues they raise to lay the foundations necessary for the kinds of research that students may wish to undertake for their dissertations
Indicative sessions might include:
Revisiting what we know
Questions of method: Straw Dogs
Models of knowledge
Radway's Romance vs Hartley's Reading Groups
Asking questions / getting answers
Issues of interviewing
Designing a dissertation
Quantitative research on `meaning?
Examining reception on the Web
Practising research on the Web.
When is audience research `ethnographic??
Debating the value of `ethnographic research?
Research ethics: why is our field `political??
Ethical principles for audience studies
** Recommended Background
Van Zoonen, Liesbet (1994) Feminist Media Studies
Wasko, Janet (2001) Dazzled By Disney?
Leicester: Leicester UP
Ang, Ien (1991) Desperately Seeking The Audience
Budd, Richard W., Robert K. Thorp & Lewis Donohew (1967) Content Analysis of Communications
Billig, Michael (1998) Talking of the Royal Family
Deacon, David et al (1998) Researching Communications
Fielden, Ned L (1998) Internet Research: theory and practice
Jefferson, N.C: McFarland & Co
Mackay, Hugh et al (2001) Investigating the Information Society
Morgan, David L (1997) Focus Groups as Qualitative Research
Ruddock, Andy (2000) Understanding Audiences
Silverman, David (1998) Qualitative Research: Theory, Method, Practice
This module is at CQFW Level 7