Module Identifier AHM0410  
Academic Year 2006/2007  
Co-ordinator Ms Moira M Vincentelli  
Semester Semester 1  
Course delivery Seminars / Tutorials   Seminar 11 x 2 hr  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Course Work presentation paper and studentship, to be written up afterwards incorporating ideas that came outo f the discussion (2,500 words)  100%
Supplementary Exam Failed components are submitted/re-presented for resit examination 

Learning outcomes

On successful completion of this module students should be able to:
situate their own work, whether in Art History or Art Practice, in the wider context of contemporary culture.
understand the concept of visual culture and its implications for the study of fine art and art history
understand and discuss theoretical texts within a group context, and present ideas about art and visual culture formally to the class and in writing

Brief description

The module provides an overview of a significant expansion and redefinition of the scope of visual study, theory, and history that has taken place in the last two decades. It sets the practice of art and writing about art in the context of a broader concept of visual culture. It enables students to consider debates in cultural theory in relation to aspects of visual art. While dealing with the broad Some of the classes will consider the work of selected artists, for example Marcel Duchamp, Andy Warhol, Joseph Kosuth, Barbara Kruger, Jimmy Durham, Yinka Shonibare. Key topics would include the concepts of visual culture, material culture, personal and national identity, production and consumption, new technology, and institutional structures. The course would be based around key themes. This is a 10-credit version of AHM0330 Art & Visual Culture (A). In enables students studying on the MA in Art, and Art & Art History schemes to study with MA Art History students in a core context. The credit differential is rationalised as follows:




1. Old art history/new art history
considers some of the theoretical positions that lay behind the new art history as it developed in the 1970s including post structuralism, feminism and psychoanalysis.
2. Cultural studies/Visual culture
examines different concepts and meanings of `culture' and in particular what might constitute visual culture and its relationship to art practice.
3. Institutions and organisations
discuses the role of educational institutions, government organisations, museums and galleries in structuring and supporting art and visual culture.
4. Material culture
examines the implications of concept of material culture and its relationship to visual culture or art objects.
5. Production and consumption
considers different ways of conceptualising the production and consumption of visual culture: cultural producers and artists, viewers and buyers, culture and commodity.
6. New technology
studies the role of new technology in the expanding range of visual practices: art works on the internet, information overload, art marketing.
7. Post-colonial culture
discusses what is meant by the term post-colonial, the questioning of a Eurocentric viewpoint and the notion of World Art.
8. Globalisation and cultural identity
Global culture, personal identity and visual culture, with a focus on art in Wales.
9. Personal identity and self-culture
looks at the artist's use of their body and biography as a resource for medium and content
10. Cultural relativism and absolute values
considers what constitutes artistic value and who defines the canon?
11. The power of the gaze and the pleasures of the eye
examines notions of aesthetic pleasure in visual culture bearing in mind that `no act of looking is innocent,

Reading Lists

** General Text
Ashcroft, Bill, Griffiths, Gareth and Tiffin, Helen (1995) The Post-colonial Studies Reader Routledge, London and New York
Barthes, Roland (1989) Mythologies, London, Paladin
Becker, Gary (1996) Accounting for Tastes Princeton, Havard University Press
Bourdieu, Pierre (1993) The Field of Cultural Production London, Polity,
Connor, Steven (1992) Theory and Cultural Value Oxford, Blackwell
Greenberg, Reesa, Ferguson, Bruce, Nairne, Sandy (1996) Thinking about Exhibitions London, Routledge
Jenks, C (ed), (1995) Visual Culture Routledge, London and New York
Lord, Peter (1994) Gwenllian: Essays on Visual Culture Llandysul, Gomer
Sherman, Daniel, and Rogoff, Irit (1994) Museum Culture: Histories, Discourses, Spectacles London, Routledge,
Walker, John and Chaplin, Sarah (1997) Visual Culture: An Introduction, Manchester, MUP

Visual Arts and Culture
** Recommended Text
Third Text


This module is at CQFW Level 7