Module Identifier EC30220  
Academic Year 2006/2007  
Co-ordinator Professor Peter R Midmore  
Semester Semester 2 (Taught over 2 semesters)  
Pre-Requisite EC10120 , EC10910 , EC10320  
Mutually Exclusive EC36420  
Course delivery Lecture   22 Hours.  
  Seminars / Tutorials   5 Hours.  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours (sat in semester 2)  80%
Semester Assessment 2 pieces of coursework20%
Supplementary Exam2 Hours  100%

Learning outcomes

On successful completion of this module students should be able to:


The module aims to build upon foundations of elementary microeconomic theory established in modules EC10120 and EC10320 to deepen and extend knowledge of concepts and techniques of neoclassical microeconomics. His will involve application of the theory of rational choice applied to individuals and firms under conditions of certainty.

Brief description

This module teaches essential concepts in microeconomic theory, and comprises discussions of consumer behaviour, the theory of the firm, and welfare economics.


Utility maximization, consumer choice and the demand function
The economics of information and uncertainty
Cognitive theory and consumer behaviour
Costs and the demand for inputs
Profit maximization and market power
Price discrimination
Government and regulation

Transferable skills

Independent work on assessed coursework requiring basic research skills;
General economic and financi8al analysis of contemporary issues
Use of internet resources to assess relevant pages (such as that of the Competition Commission)

Reading Lists

B C Eaton, D F Eaton and D W Allen (1999) Microeconomics Ontario; London: Prentice Hall
M L Katz and H S Rosen (1998) Microeconomics Boston, MA: McGraw-Hill
R A Devlin, N T Gallini and B C Eaton (2000) Problem solving in microeconomics. A study guide for Microeocnomics by Eaton, Eaton & Allen 4th edition. Ontario; London: Prentice Hall
R E Kuenne (ed) (2000) Readings in applied microeconomic theory: market forces and solutions Malden, MA; Oxford: Blackwell Pub.
R H Frank (2003) Microeconomics and Behavior Boston; London: McGraw-Hill Irwin


This module is at CQFW Level 6