Cod y Modiwl FT10920  
Blwyddyn Academaidd 2006/2007  
Cyd-gysylltydd y Modiwl Dr Merris Griffiths  
Semester Bwriedir ar Gyfer Blynyddoedd i Ddod  
Blwyddyn nesaf y cynigir 2006  
Semester nesaf y cynigir 2  
Staff Eraill sy'n Cyfrannu Ms Elin H G Jones  
Dulliau Asesu
Assessment TypeAssessment Length/DetailsProportion
Arholiad Semester2 Awr  50%
Asesiad Semester One 2500 word written assignment50%

Canlyniadau dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr:
On completion of this module, students should be able to.
1. Critically evaluate theories of `communication? in relation to given models
2. Identify key theories pertaining to media structure, policy & regulation
3. Locate & reflect upon the special case of the media in Wales
4. Analyse the significance of the media in relation to society and interpersonal communication, using case study examples to offer clear illustration and `impact assessment?
5. Develop general study skills within and through points 1-4

Disgrifiad cryno

This module is designed to offer students a clear and comprehensive introduction to the key issues pertaining to the academic study of media and communication. The module will examine the social impact of media use, with particular emphasis on inter-personal communication, together with a critical overview the evolution of media institutions and technologies.
Focus will be placed on the 'source' of media texts, with careful consideration of media institutions and policy issues relating to regulation. Case studies will offer clear illustration of how the media manifest themselves both generally and in the specific context of Wales. Finally, issues of the interrelations and negotiations between audiences and texts within the sphere of converging media will be questioned.


Lectures will include the following topics:

  1. Introduction: Problematising Models of Communication
  2. Media & Society: Key Theories
  3. Media Institutions 1: Structures of Power
  4. Media Institutions 2: The Wales Context
  5. Case Study 1: Mobile Phone Technologies
  6. Case Study 2: Internet & On-line Communication
  7. Case Study 3: Advertising
  8. Case Study 4: The Press in Wales
  9. Media Policy Issues: Use, Control & Censorship
  10. Audience, Text & Media Convergence

Seminars will be based on the materials introduced in the lectures and will follow the list of topics above. They will involve in-depth discussion of key issues in a small-group setting. This will offer students the opportunity to spend time thinking about and debating the questions, theories and ideas that underpin this module, and there will also be a session dedicated to essay-writing skills.

Rhestr Ddarllen

** Testun A Argymhellwyd
Burke, Peter & Asa Briggs (2001) A Social History of the Media Cambridge: Polity
Carey, James W (1989) Communication as Culture Boston, MA: Unwin Hyman
Cobley, Paul (ed) (1996) The Communication Theory Reader London: Routledge
Crowley, David & Paul Heyer (Eds) (1995) Communication in History: Technology, Culture, Society (2nd ed) White Plains NY Longman
Fiske, John (1990) Introduction to Communication Studies London: Routledge
Gauntlett, David (2000) Web Studies: Rewiring Media Studies for the Digital Age London, Arnold,
Hartley, Peter (1993) Interpersonal Communication London: Routledge
Inglis, Peter (1990) Media Theory Oxford: Blackwell
Lester, P M (2002) Visual Communication: Images with Messages Belmont, CA Wadsworth
McQuail, Denis (2000) McQuail's Mass Communication Theory London: Sage
McQuail, Denis & Windahl, S (1993) Communication Models for the Study of Mass Communication London: Longman
Stevenson, Nick (1995) Understanding Media Cultures: Social Theory and Mass Communication London: Sage
Thurlow, Crispin, Tomic, Alice & Lengel, Laura (2004) Computer Mediated Communication: An Introduction to Social Interaction Online London:Sage
Wallace, Patricia (2001) The Psychology of the Internet Cambridge UP
Williams, Raymond (ed) (1981) Contact: Human Communication and its History London: Thames & Hudson
Winner, Langdon (1977) Autonomous Technology: Technics-Out-Of-Control as a Theme in Political Thought Cambridge, MA: MIT
Winston, Brian (1998) Media Technology and Society: A History Routledge
Wood, Andrew F & Smith Matthew J (2001) Online Communication Hillsdale, NJ: Lawrence Erlbaum


Mae'r modiwl hwn ar Lefel 4 FfCChC