Module Identifier IL32620  
Academic Year 2006/2007  
Co-ordinator Dr Judith E Preston  
Semester Semester 2  
Other staff Ms Tanya C Rogers  
Course delivery Lecture   18 Hours. 9 x 2 hour lecture sessions  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours A 2 hour written examination weighted 50%.50%
Semester Assessment A 2,500 word report weighted 50%.50%

Learning outcomes

On completion of this module, students should be able to:


Topics to be covered in the module are as follows:

Module Skills

Team work There will be general group practical work in the timetabled sessions  
Information Technology Students will be expected to prepare a professional standard report using appropriate software. In addition, most of the set texts have student website access via the publisher, and they will be expected to develop their knowledge via their interactive use of such sites.  
Personal Development and Career planning Careers needs are met continually during the UG programmes. The Department also runs a week long programme `Gis a job? helping students find suitable employment, and recruitment agencies in the discipline are invited to Aberystwyth and interview the students.  
Subject Specific Skills * Writing in an academic context: the report must be of a professional standard. * Oral discussion and presentation: the majority of sessions will be interactive, and students will be expected to contribute and present topics. * Self-management: important in preparing and writing up of the report.  

Reading Lists

** Recommended Background
Gronroos, C (2000) Service management and marketing: a customer relationship management approach 2nd. Chichester: John Wiley
Palmer, A (2001) Principles of services marketing 3rd. London: McGraw-Hill
Zeithaml, V.A. and Bitner, M.J (2003) Service marketing: integrating customer focus across the firm 3rd. Boston: McGraw-Hill Irwin


This module is at CQFW Level 6