Module Identifier MBM8010  
Academic Year 2006/2007  
Co-ordinator Dr Sajjad M Jasimuddin  
Semester Semester 2  
Course delivery Lecture   2 Hours. 2 hours per week  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours  60%
Semester Assessment One 2000-3000 word essay  40%
Supplementary Exam2 Hours  100%

Learning outcomes

On successful completion of this module students should be able to:


To provide an increased understanding of the many, often conflicting, approaches to strategic management and to critically reflect on the assumptions, possibilities and limitations of each approach.
To provide an awareness of how strategy functions within the wider internal and external business environment.
To provide students with the necessary skills to apply their learning to a wide range of situations and scenarios.

Brief description

For many, strategy appears to be the very pinnacle of the hierarchy of management subjects. However, there is little agreement on what strategy is. This is the backdrop that sets the concerns and problematics that this course deals with. We examine a number of different theories and frameworks of strategic management and their origins and consider the prescriptions and shortcomings associated with each of them.


Introduction to strategy and modes of strategy formation
Analysis of various strategy frameworks
International strategy and the impact of globalisation
The role of the strategist
Organisational culture
Business ethics and corporate responsibility

Reading Lists

** Essential Reading
Hitt, M, et al (2005) Strategic Management: Competitiveness and Globalisation
** Supplementary Text
De Wit, R and Meyer, R (2004) Strategy: Process, Content, Context 3rd edition. International Thomson Business Press, London
Mintzberg, H. Ahlstand, B. and Lampel, J (1998) Strategy Safari Harlow: FT Prentice Hall.
Scholes, K. Johnson, G. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases. Harlow: FT Prentice Hall


This module is at CQFW Level 7