Module Identifier MC30620  
Academic Year 2006/2007  
Co-ordinator Mr Christopher D Everett  
Semester Available semesters 1 and 2  
Other staff Mr Royston D C Martin  
Course delivery Lecture   9 x 1 hour lectures  
  Practical   9 x 2 hour practical classes  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment 1,500 word critical project appraisal  25%
Semester Assessment WEB SITE OR PAGE Individually published web site or page demonstrating a firm understanding of the visual and intellectual issues explored in the course. Subject to prior agreement the production may also include electronic game design and digital cinematography.75%
Further details  

Learning outcomes

On completion of this module, students should be able to.
1. Design and build an interactive web site using Macromedia and Adobe Software
2. Develop and discuss strategies for web site and information architecture development and deployment
3 Critically evaluate and utilize new technologies, individually and collectively, to produce new media works.   

Brief description

This module sets out an advanced introduction to critical, theoretical and practical perspectives of internet web site production. It explores the relationship between the image and text and its audiences; between ‘new’ media and traditional media practice.

It will highlight how the expanding digital environment impacts on visual and written narrative concepts and it will provide students with a means to become critical users of the converging media.

The main focus of this module is on the production, composition and assembly of a personal web site.
-it challenges and unpacks conventional perceptions settled around 'objective' linear continuity-based visual realities and sets about the reconstruction of these realities in compressed, poetic and associational forms of visual representation;


New digital technologies are rapidly redefining communication methods , commerce and employment outcomes. Part of learning to produce effectively in new media depends on understanding complex technical innovations, and the evolution of content provision and design. Over the semester students will be exposed to the advanced concepts, and the practicalities of Web Production and Internet uses. They will be expected to develop verbal and visual concepts, journalistic techniques, information organization, and planning strategies as a potential route to professional specializations.

Reading Lists

** Recommended Text
Gordon, Bob & Maggie (2002) Digital Graphice Design London: Thames & Hudson
Heller, Stephen (2001) Icons of Graphic Design London: Thames & Hudson
Hillman, Curtis (2004) MTIV London: New Riders
Holzschlag, Molly (2002) DYO Home Page: Crans, Ava


This module is at CQFW Level 6