Module Identifier MM12610  
Academic Year 2006/2007  
Co-ordinator Dr Brigitte Biehl  
Semester Semester 2  
Co-Requisite Registration on the Marketing Major degree scheme  
Course delivery Seminars / Tutorials   10 Hours.  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Coursework 4 x 25%  100%

Learning outcomes

On successful completion of this module students will be able to:


This module aims to:

Brief description

Marketing Skills development is critical for students who aim to be marketeers or sales personnel. Learning the techniques of effective skills in marketing, such as presentation skills, different handling styles and approaches, information gathering techniques and critical analyses, will help future marketeers to deal with the industry demands and requirements.


Making Effective Presentations

Learning Styles and Stress Buster

Searching information, Selecting, Summarising and Writing Styles. Responding to Information: Making Team Recommendations and Decisions

Case Study Analysis and Presentations

Career Planning and Development

Reading Lists

** General Text
Further reading for each topic will be distributed during the module
** Recommended Text
Clark, C (1999) How to give effective business briefings; effective techniques for relaying information to and obtaining feedback from employees London: Kogan Page
Goffman, E (1969) The presentation of self in everyday life London: Allen Lane
Nickson, D, Warhurst, C, Dutton, E (2005) The importance of attitude and appearance in the service encounter in retail and hospitality Managing Service Quality Vol. 15, No. 2 pp. 195-208.


This module is at CQFW Level 4